Helped CashKaro Open Windows Of Opportunity Nationwide
Client
CashKaroLocation
Gurugram, HaryanaDate
23/12/2023Website
https://cashkaro.com/
Success Story of A CashKaro
CashKaro’s campaign involved building brand awareness, advertising, community management, social customer service, social listening, competitive analysis, social commerce and social selling.
Our Main Focus Was:
- To make the brand a known name in the social media channels.
- To create a strong brand impression in the minds of the audience with content that the audience could well connect to.
- To creatively incorporate current affairs elements with the posts.
- To create comics-based content showcasing real life situations to help the audience under the brand better.
- To leverage Bollywood as a source of our content to appeal to the audience in a unique manner.
Our aim was to make the brand as the talk of the town and boost them to become a dominant player in the market segment.
Strategies We Implemented
- Everyday promotional tweets promoting the deals run by CashKaro were tweeted regularly.
- Influencer relationships were kick started where we acknowledged every famous Twitter personality from India by sending them a customized mug branded by CashKaro.
- Making conversation with target audience on a daily basis to grow the follower base, leading us to establish a solid ORM structure.
- We created a well-designed content buzz ahead of the IPL and FIFA world cup.
- The three-day Great Online Shopping Festival was promoted with much élan and grandeur
Results We Obtained
Followers
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Engagement
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